The ethos behind the brand name, is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. 

Abrand is nothing without the people that wear it. Abrand is your brand.

Wear it your way.

A Venice Short - Renee

The latest Abrand - A Venice Denim Short in Renee! It has a faded light blue denim wash, a flattering high rise waist and a loose wide leg silhouette with... Learn More


A Slouch Jean - Black

Mid rise   Long inleg with a loose leg profile Super baggy fit For more fitted waist, size down Rigid denim Indigo denim overdyed black 90s inspired fit Black trims... Learn More


A High Skinny Ankle Basher - Kimberly

Abrand's ankle basher is a high rise, skinny leg jean finishing at the ankle, to give you a beautiful elongated silouette. Kimberly is a mid wash blue with 90's inspired tint,... Learn More