Rachel Easting and Anjali Stewart met at primary school. Since then Rachel taught Anjali an appreciation for Manet, Picasso, and Kruger, while in turn Anjali taught Rachel an appreciation for Outkast, Lauryn Hill, and Mobb Deep. After studying art and fashion respectively the pair began working on small scale projects before launching their brand ‘twenty-seven names’. The label name is a homage to the list of 27 people who helped to get their label off the ground. Each collection is somehow overtly sentimental and hopelessly romantic, creating a wearable but unique sensibility.